I work for a government contractor as a Controller. My vision for my change initiative is “to adopt improved technology to enhance the financial and accounting operations in the organization.” This vision statement has been developed by applying the expanded vision matrix.
What’s in It for Me?
Now that you have created a vision for your change initiative, it’s time to communicate it.
Identify two different stakeholders from different departments who may have competing interests in the change initiative. As you think about possible conflicts, consider the give and take that sometimes occurs among product design, customer service, sales, finance, etc.
Drawing on the “Key Elements in Effective Communication of a Vision” presented by Kotter in Chapter 6, develop a communication plan to support the vision for your change initiative that is appropriate for both stakeholders.
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